San Francisco Scarf

A 38" × 78" micromodal wrap in the San Francisco print. Denim carries that print so it reads from across the floor—shoppers see San Francisco, not a solid scarf.

Why retailers love it:

• Generous 38" × 78" format customers already understand—drape once, and it looks finished
• One colorway: Denim, on the San Francisco print
• Lightweight micromodal that drapes on a form or in a case and keeps the San Francisco print in the face
• The San Francisco print merchandises at a glance—the name and the cloth do the work together

Retail positioning:

• Place it with prints, not the solid wall. Denim is the colorway; San Francisco is the reason it gets a face-out
• Works for boutique, resort, museum shop, and gift—a place-named print in a wrap they can sell all season
• What reads at a glance is San Francisco in Denim—a print with a name, visible from a few feet

Product details:

Blue Pacific San Francisco Scarf—100% micromodal. 38" × 78". San Francisco print in Denim. Dry clean only. Steam when necessary.

Open Denim. Reorder the San Francisco print as it moves.

Dry clean only. Steam when necessary.